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David Beckham Endorsing Disney

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Jan 26, 2007 3:02 pm US/Eastern

David Beckham Endorsing Disney

Soccer Star Plays 'Sleeping Beauty' Prince In Ad Campaign

LOS ANGELES (AP) ― Soccer god David Beckham plays a prince in a new Disney campaign that is his first showpiece endorsement since announcing his move to Los Angeles.

Beckham was one of the celebrities photographed last month in the roles of Disney movie characters for the "Year of a Million Dreams" promotion for Walt Disney Company theme parks.

The international soccer star, marketing giant and fashion icon was photographed as the prince from "Sleeping Beauty," astride a white horse and fighting a fire-breathing dragon.

The photo, shot at a lake near Madrid by famed photographer Annie Leibovitz, will appear in U.S. magazines such as Vanity Fair and Vogue in March.

Other photos for the Disney campaign feature singer-actress Beyonce Knowles as Alice in Wonderland and actress Scarlett Johansson as Cinderella. Johansson is wearing a custom-designed Nicoletta Santoro gown and a 62-carat diamond-and platinum tiara by Harry Winston valued at $325,000.

(© 2007 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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