Font Size

New York Local News

Featured Slideshows

World's Greatest Fighter Jets

E-mail

Close Window E-mail This Page

NYC Tests Digital Ads On Buses

Required fields are marked with an asterisk(*)

Recipient E-mail:*
- Your Name:*
- Your E-mail:*
Add a Message:
Send me a copy of this e-mail.

Type the characters in this picture:*

Click here to refresh with new letters

The information you provide will be used only to send the requested e-mail and will not be used to send any other e-mail communications. Read more in our Privacy Policy

Send E-mail

Print Share +

Oct 21, 2008 10:28 am US/Eastern

NYC Tests Digital Ads On Buses

Screens Target Ads For Specific Neighborhoods

NEW YORK (CBS/AP) ―

Click to enlarge 1 of 1: The Metropolitan Transportation Authority is testing the system on a Manhattan route, with an eye toward 200 buses in the first quarter of next year.
CBS

Close

numSlides of totalImages

New York's transit agency is testing digital advertising screens on the sides of buses.

The screens can target ads for specific neighborhoods. The ads, which resemble TV commercials, could even advertise coffee in the morning, and beer after work.

Titan Worldwide has a 10-year, $800 million contract to sell ads throughout the city's bus and commuter-train systems. The company says GPS technology allows it to change the ads based on the buses' locations.

The Metropolitan Transportation Authority is testing the system on a Manhattan route, with an eye toward 200 buses in the first quarter of next year.

WCBSTV.com's Most Popular Pages

You need the latest Flash player to view video content.
Click here to download.

Click here to bypass this detection if you already have the latest Flash Player.