• Font Size    

Featured Slideshows

World's Most Useless Facts
E-mail

Close Window E-mail This Page

NYC Tests Digital Ads On Buses

Required fields are marked with an asterisk(*)

The information you provide will be used only to send the requested e-mail and will not be used to send any other e-mail communications. Read more in our Privacy Policy

Send E-mail

   Print     Share +   
Oct 21, 2008 10:28 am US/Eastern

NYC Tests Digital Ads On Buses

Screens Target Ads For Specific Neighborhoods

NEW YORK (CBS/AP) ― New York's transit agency is testing digital advertising screens on the sides of buses.

The screens can target ads for specific neighborhoods. The ads, which resemble TV commercials, could even advertise coffee in the morning, and beer after work.

Titan Worldwide has a 10-year, $800 million contract to sell ads throughout the city's bus and commuter-train systems. The company says GPS technology allows it to change the ads based on the buses' locations.

The Metropolitan Transportation Authority is testing the system on a Manhattan route, with an eye toward 200 buses in the first quarter of next year. 

no image

(© 2009 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

WCBSTV.com Popular Pages

You need the latest Flash player to view video content.
Click here to download.

Click here to bypass this detection if you already have the latest Flash Player.

New York Local News

Top News Stories

© MMIX, CBS Broadcasting Inc. All Rights Reserved.