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NYC Tap Water Bottled, Sold In Stores For $1.50

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Sep 18, 2008 7:17 am US/Eastern

NYC Tap Water Bottled, Sold In Stores For $1.50

'Tap'd' Promotes Itself As Purified Big Apple Tap Water; H2O With A Twist

NEW YORK (CBS) ― A company is bottling New York City tap water and selling it in stores for $1.50.

Tap'd NY founder Craig Zucker says when he first came to the city in 2003 from Ohio he could tell right away that the tap water was better.

Last year, he founded his bottled water company, which promotes itself as having a "local twist."

The company draws its product from the city's public water system and purifies it using reverse osmosis.

Zucker says his company is a for-profit business with a message -- that water should be "kept honest and local." He says shipping water into New York from places like Fiji and France is an insult to the city.

"Year after year, bottled water companies have told us that their water was somehow healthier or better for us than our own water. They spent billions of dollars on marketing to make us believe that we needed exotic water, in sleek packaging, from far away Arctic glaciers, tropical islands, and European volcanoes," reads a section of the 'Tapdny' website.

Zucker pays only his city water bill for his company's product. Twenty-ounce bottles of Tap'd NY are available at stores in Manhattan.

(© 2009 CBS Broadcasting Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)

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