Super Bowl XLIII Battle Of The TV Commercial Advertising Ads Ready For Gameday

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Super Bowl Battle Of Ads Ready For Gameday

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Jan 30, 2009 2:45 am US/Eastern

Super Bowl Battle Of Ads Ready For Gameday

More Gimmicks Planned For Viewers Amid Economic Downturn

NEW YORK (CBS) ―

Click to enlarge 1 of 2: Miller Brewing Co. is trying out a new tactic for its Super Bowl beer commercials: the more economical 1-second ad.
CBS
Click to enlarge 2 of 2: Former "Arrested Development" star Will Arnett appears in a "Pepsi Refresh The Super Bowl" video shown on YouTube ahead of thebig game Feb. 1, 2009.
CBS

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For some, Sunday brings the ultimate climax of the 2008-2009 NFL season on the football field. For others, that game is just something filling time between the real show: the commercials.

Advertisers are trying a wide range of gimmicks for this year's game. Given the economic downturn and price of on-air advertising during the TV broadcast, Miller Brewing Co. is launching a series of Miller High Life 1-second ads. In most of them, a beer delivery worker is shown in a company warehouse shouting quick slogans at the camera, such as "Beer's here."

Soft drink giant PepsiCo plans to continue its tradition of big-spending ad budgets with a 3D commercial for its SoBe Life Water airing during halftime. Glasses to watch the 3D halftime ad are available at in-store displays around the U.S. Other Super Bowl spots are planned for the company's Pepsi, Gatorade and PepsiMax brands.

Financial services firm E*Trade, which won fans last year with its stock-trading baby commercials, is planning a return and is sharing baby ad outtakes online via YouTube.

Not everyone is up to the big game this year. General Motors and FedEx pulled their TV ads, even though broadcast network NBC lowered the price. Playboy canceled its annual party. Almost 200 fewer media credentials were issued for the game.

"When I think of the NFL, I think of recession-proof," Cardinals lineman Elliot Vallejo told the Associated Press. "But that's not true anymore."

At least one potential advertiser won't be seen for another reason: NBC reportedly pulled the plug on a Super Bowl ad sponsored by PETA (the People for Ethical Treatment of Animals) over it's supposed "hypersexualized nature," reports CBS station WFOR-TV in Miami.

The New York Times reported the pro-veggie commercials was rejected because it "depicts a level of sexuality exceeding our standards," according to NBC Universal's advertising standards executive, Victoria Morgan. The ad, which has the tagline "Studies Show Vegetarians Have Better Sex," shows scantily-clad women getting "intimate" with vegetables.

Super Bowl XLIII Sneak Peak At 2009 Ads:

Pedigree Dog Food - Get A Dog

G.E. - Scarecrow

SOBE Lifewater - Football Players

Dreamworks - Aliens Vs Monsters

Pepsi Max - Monkey Spot

Pepsi Max - "I'm Good"

Pepsi Max - Diet Cola For Men

Below is a look back at what won eyeballs for advertisers during the past two Super Bowl broadcasts...

Super Bowl XLII Ads From 2008:

Chase - Secret Agent

"Drillbit Taylor" Movie

AT&T Monkey Trip

Dell - "Would I Be Pretty?"

Bud Light - Ability To Breathe Fire

Audi - "Godfather" Spoof

Diet Pepsi Max - "What Is Love?"

SalesGenie.com

Bud Light - Wine And Cheese

Under Armour Shoes

Bridgestone - Screaming Squirrel

Doritos - New Musicians