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FDA Halts Popular Food Labeling Standard

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Oct 23, 2009 2:35 pm US/Eastern

FDA Halts Popular Food Labeling Standard

PORTLAND, Ore. (AP) ―

Click to enlarge 1 of 1: A food labeling program created by U.S. manufacturers is being voluntarily halted after federal regulators said it could be misleading to consumers. (File)

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A food labeling program created by U.S. manufacturers is being voluntarily halted after federal regulators said it could be misleading to consumers.

Companies such as Kraft, Kellogg and General Mills worked together to launch the "Smart Choices" program earlier this year. The program labels appear on the front of foods that meet certain nutritional standards.

The Food and Drug Administration said earlier this week such programs may be misleading consumers about the health benefits of certain foods. Smart Choices has been criticized because its guidelines allow cereals high in sugar to bear the stamp.

Manufacturers that currently use the logo can continue to do so.