Aug 31, 2009 8:25 am US/Eastern
Newsstand Magazine Sales Continue To Drop
NEW YORK (AP) ―
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Newsstand sales of U.S. magazines are continuing to fall. An industry group says single-copy sales fell 12 percent in the first half of this year compared with the same period in 2008.
AP
Newsstand sales of U.S. magazines are continuing to fall.
An industry group says single-copy sales fell 12 percent in the first half of this year compared with the same period in 2008.
Total circulation, including subscriptions, edged down 1 percent.
The figures are being released Monday by the Audit Bureau of Circulations, based on 521 magazines that gave circulation numbers for both years.
The total circulation of those titles stands at roughly 340 million. About 36 million are sold at newsstands and other retailers but account for a disproportionate amount of publishers' revenue because subscriptions are discounted.
Cosmopolitan is still the most popular magazine at newsstands, though sales fell nearly 8 percent to 1.6 million.
Average single-copy circulation at leading U.S. consumer magazines for the first half of 2009, among magazines that reported totals to the Audit Bureau of Circulations:
1. Cosmopolitan - 1,616,908 (down 7.8 percent)
2. People - 1,319,350 (down 12.77 percent)
3. Woman's World - 1,175,550 (down 8.31 percent)
4. First - 1,066,167 (down 9.29 percent)
5. Us Weekly - 843,479 (down 2.98 percent)
6. In Touch Weekly - 745,123 (down 17.67 percent)
7. O, the Oprah Magazine - 693,054 (down 5.58 percent)
8. Family Circle - 673,286 (down 22.55 percent)
9. In Style - 625,589 (down 20.13 percent)
10. Star - 601,115 (down 14.29 percent)
11. National Enquirer - 591,269 (down 11.14 percent)
12. Glamour - 589,665 (down 14 percent)
13. Men's Health - 503,929 (down 9.87 percent)
14. People Stylewatch - 497,608 (down 2.85 percent)
15. Life & Style Weekly - 478,788 (down 7.82 percent)
16. Good Housekeeping - 468,661 (down 17.68 percent)
17. Woman's Day - 410,147 (down 22.38 percent)
18. Weight Watchers - 399,337 (down 10.37 percent)
19. OK! Weekly - 398,360 (down 20.41 percent)
20. All You - 394,363 (down 2.85 percent)
21. Real Simple - 393,578 (up 1.17 percent)
22. Every Day with Rachael Ray - 375,773 (down 8.38 percent)
23. Vogue - 374,750 (down 2.79 percent)
24. Maxim - 350,242 (down 17.91 percent)
25. Vanity Fair - 334,667 (down 11.11 percent)
(© 2010 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)
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