wcbstv.com - National Advertising

Overview

The CBS Television Stations reach 35% of the U.S. TV households with stations in 8 of the top 10 markets delivering advertisers’ messages to an audience of more than 38 million homes through well-established and trusted local brands.

Now, the “CBS Always On” initiative extends each CBS O&O stations local market reach beyond TV to broadband Web and wireless content distribution 24/7.

This unprecedented commitment at each of our CBS O&O stations re-enforces our position as the indispensable source for local news, weather, traffic, sports, and community information –now accessible on-demand.

This unique hybrid of expertise and internal integration, affords our advertisers the flexibility to plan targeted and unique sponsorship campaigns more efficiently in this ever-changing new media world.

Key Metrics

  •  Monthly Unique Visitors: 5.7M
  •  Monthly Page Views: 46.6MM
  •  Average Time Spent: 7.5 minutes
     Source: Hitbox, May 2006

Demographic Information

Gender:
  •  Male: 58%
  •  Female: 42%
Age:
  •  18-49: 65%
  •  25-54: 72%
Income:
  •  HHI $75K+: 43%
  •  HHI $100K+: 24%
Education:
  •  College Grad+: 44%
Source: Nielsen NetRatings, May 2006

Ad Placements

CBS Television Stations "Always On" strategy empowers our audiences to watch, read and experience CBS and CBS sponsors' media however, whenever, and wherever they want - maximizing message exposure, recognition and brand awareness. Specifically, we tap into people's lives in times and places previously out of reach for video-based message exposure.

Ad Specifications

Accepted Advertising Overview
  •  Traditional images: *.jpg or *.gif. See size and weight chart below for accepted standards.
  •  3rd Party Tags: iFrame/Javascript (iLayer/Layer tags are not accepted due to cross-browser compatibility and stability issues)
  •  Rich Media: Many formats accepted, see guidelines for more information. All rich media technologies require prior approval and testing prior to implementation.
  •  No ad unit can prompt the download of a plug-in.
  •  Newsletter creative must be static image. Rich media, 3rd party tags and html are not accepted.

General Advertising Guidelines & Specifications
The following table is an overview of each placement and their corresponding specifications.

Ad Unit Name (IAB)	Size (pixels)	Max File Weight		Animation
Ad Unit Name (IAB)	Size (pixels)	Image	Flash	Animation
Leaderboard	728 x 90	30K	40K	15 sec max; 3x looping
Skyscraper	160 x 600	30K	40K	15 sec max; 3x looping
Messaging Unit	300 x 250	30K	40K	15 sec max; 3x looping
Home Page Side Bar	300 x 40	15K	n/a	static only
Section Sponsor Button	330 x 25	15K	n/a	static only
Homepage Center Bar	355 x 40	15K	n/a	static only
Sponsor Buttons Video, Sports Module, Business Module and Article Tools	88 x 31	15K	n/a	static only
Home Page Header Sponsor	120 x 60	15K	n/a	static only
Video Ads (Flash Streaming)	:10 or :15 sec clickable video spot runs before video news clip.
Video Ads (Flash Streaming)	NOTE: Client submits a 300x250. Video Player resizes to 300x225

HTML Specifications
  •  HTML code cannot exceed 10kb
  •  3 images maximum, total file size of images cannot exceed 40kb
  •  Client-side image maps must be provided by the client
  •  Form tags in HTML code must use “get” in the method
  •  CGI scripts used in the HTML must be active at time of ad submission for testing or may subject to campaign launch delay

Macromedia Flash – Shockwave Flash Creative
  •  Our sites accept Flash versions 5 or higher
  •  Firefox compatibility is subject to testing
  •  30kb download and up to 4 additional streams upon user click are permitted
  •  Frame rates may not exceed 18 fps or may cause unacceptable browser lag
  •  Backup .jpg or .gif images are required
  •  Use of Shared Objects is not permitted
  •  Accessing user’s microphones or webcam is not permitted
  •  Flash ads must be submitted as complete .swf files with a click-tag already in place. Ads will not be accepted in any other format. .fla’s are not accepted. No flash ads will be resized, changes must be done locally/designer-side
  •  Click-thru tag instructions for tracking click-thru URLs:

Flash version 6+ (case sensitive):

on (release) {
getURL (clickTag, "_blank");
}

The variable name must be spelled "clickTag" (case sensitive depending on flash version; no spaces). The click tag ‘button’ layer should remain the top layer on all flash files. It is not the responsibility of CBS if there is a delay caused by direct coding of URLs into .swf files that are served by CBS.

Rich Media Vendors
Rich Media vendors include EyeBlaster, Pointroll, DART Motif, Shoshkele and Klipmart. All rich media units require prior approval and testing (5 days from receipt of creative). Full page takeovers, interstitals and pop-ups are currently not acceptable. Flash video in-banner ads are only accepted for 160x600 or 728x90 positions as 300x250 positions are already served on pages with a Flash video player.

Contact Us

CBS Television Stations Digital Media Group provides a dedicated multimedia sales support team who profile markets and monitor campaigns in order to insure the effectiveness of every sponsor's advertising campaign. Please send an email to CBSTVDMG@cbs.com to learn more about available advertising and sponsorship opportunities.