Feb 20, 2007 11:42 am US/Eastern
Goddard Named Marketing, Strategic Sales Director
NEW YORK (CBS) ―
Tiffany C. Goddard has been named Director of Marketing and Strategic Sales for WCBS-TV, effective February 26. The announcement was made today by Peter Dunn, President and General Manager, WCBS-TV.
In her new position, Goddard will manage the marketing development for the station and grow the integrated marketing partnerships with new and existing clients. She will also work closely with the new business and digital sales teams and manage the growth of both divisions.
"Tiffany is a valuable addition to our marketing and sales division," says Dunn. "With her great experience and achievements within CBS already, we look forward to welcoming her onboard as she creates new relationships with relevant partners and clients in the New York market."
Goddard most recently served as Director of Strategic Sales, Business Development, for the CBS Television Station group where she was responsible for developing new business, working with both agencies and direct clients.
Goddard previously worked at CBS Radio—Altitude Group as Director of Sales and Strategic Marketing, where she managed multi-market, integrated advertising relationships with direct clients and ad agencies. Prior to that, she served as Director of Sales and Marketing Services at Clear Channel Radio, where she was responsible for continuous development of the Key Account Portfolio. Goddard started her career at Coca-Cola Enterprises as Manager of Marketing Services and went on to become Division Manager of Marketing Services for Coca-Cola North America, where she worked with all of the brands and managed the media campaigns including print, radio, television, cable and out-of-home.
Goddard is an active member in the community with ties to organizations such as the New York Junior League, New York Women in Communications and the Self Check Organization, which addresses cancers that are preventable, treatable and curable. She is a graduate of Florida State University with a B.S. in political science and social science with a minor in communication. She currently resides in Manhattan.
WCBS-TV is part of CBS Television Stations, a division of
CBS Corporation consisting of 39 stations, including 21 CBS, 11 The CW, three MyNetworkTV and four independent stations not affiliated with major networks.
(© MMVII, CBS Broadcasting Inc. All Rights Reserved.)
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