Mar 1, 2007 12:59 pm US/Eastern
WCBS-TV Moves Into 2nd Place Sign-On To Sign-Off
Also In February Ratings: CBS 2 News Ranks 2nd At 5, 6 & 11
WCBSTV.Com Posts 318% Year-To-Year Growth In Feb.
NEW YORK (CBS) ―
Fueled by the most-watched primetime line-up in the market and the double-digit increases delivered by many of its local newscasts and syndicated series, WCBS-TV continued its impressive Nielsen ratings rise last month. CBS 2 finished the February sweep as the No. 2 station in New York, sign-on to sign-off (Monday-Sunday, 6 a.m. - 2 a.m.), both in adults 25-54 and total viewers.
This represents the CBS network flagship station's best finish in the key adults 25-54 demographic during a major, non-Olympic sweep (February, May or November) since November 1991.
CBS 2 averaged a 1.6 rating from sign-on to sign-off in adults 25-54 - the station's highest February sweep average since 1999.
WCBS-TV delivered the most year-to-year growth in adults 25-54 (up 23 percent) and total viewers (up 17 percent) of any television station in the market from sign-on to sign-off.
In primetime, CBS 2 ranked first in total viewers (865,000 people, up 28 percent compared to February 2006) and finished second in adults 25-54 (4.5 rating, up 25 percent compared to last February).
Coinciding with the February ratings increases for several WCBS-TV newscasts, WCBSTV.com attracted 7.52 million page views last month - up 318 percent compared to the site's 1.80 million page views in February 2006.
Peter Dunn, President & General Manager, CBS 2, said: "Our growth and success is driven by the outstanding contributions made by our employees each and every day. This is an exciting time for everyone here and we look forward to building toward being even more successful in the future."
CBS 2's February highlights included:
• CBS 2 News at 5 p.m. completed its first February sweep with anchors Kristine Johnson and Chris Wragge in second place by delivering a 1.6 rating in adults 25-54 - the newscast's highest rating in any major sweep since February 1996.
CBS 2 News at 5 p.m. posted year-to-year growth of 45 percent in adults 25-54.
• CBS 2 News at 6 p.m., anchored by Dana Tyler and Jim Rosenfield, also finished in second place and averaged a 1.5 rating in adults 25-54 - the newscast's highest rating in any major sweep since February 2000. (among English-language stations)
CBS 2 News at 6 p.m. posted year-to-year growth of 25 percent in adults 25-54.
• At 6:30 p.m., "The CBS Evening News with Katie Couric" gave WCBS-TV year-to-year time period growth of 8 percent in adults 25-54 (1.4 rating).
• CBS 2 News at 11 p.m. moved into second place in the Monday-Sunday 11 p.m. news standings among adults 25-54 (2.5 rating).
• CBS 2 News at Noon, anchored by Johnson and Wragge, delivered year-to-year growth of 29 percent in adults 25-54.
• At 3 p.m., "Dr. Phil" finished in second place averaging a 1.5 rating in adults 25-54 - up 25 percent compared to February 2006.
• At 4 p.m., "Judge Judy" gave CBS 2 year-to-year time period growth of 18 percent in adults 25-54 (1.3 rating).
• At 7:00 p.m., "The Insider" finished in second place, was up 67 percent in adults 25-54 (2.0 rating) compared to February 2006 and topped "Extra" on WNBC.
• At 7:30 p.m., "Entertainment Tonight" finished in second place, posted year-to-year growth of 21 percent in adults 25-54 (2.3 rating) and beat "Access Hollywood" on WNBC.
(© MMVII, CBS Broadcasting Inc. All Rights Reserved.)
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