Press Releases

CBS 2 Posts Solid 2nd-Place Finish In Key Demo

CBS 2 News At 5, 6 & 11 Finish November Sweeps Period Second In Both Households And Adults

WCBS-TV Finishes As The Number-Two Station Sign-On/Sign-Off For The 4th Consecutive Sweeps Period

WCBSTV.com Remains New York's Fastest-Growing Local TV News Web Site

NEW YORK WCBS-TV has finished the November sweep with all its newscasts in second place among adults 25-54 for the first time since at least 1988. CBS 2 News at 5, 6 and 11 PM also finished in second place in both households and adults 25-54. This marks the first time since 1991 that the station's 11PM newscast has earned a second-place finish. "CBS 2 News This Morning" also finished second in adults 25-54, representing the newscast's first time finishing in second place since at least 1988. Additionally, the CBS flagship station finished as the number two station sign on/sign off for the fourth straight major sweep period in a row. CBS primetime also ranked second in the market.

Coinciding with the enormous success of CBS 2's on-air programming, WCBSTV.com continues to show tremendous growth and remains the fastest growing local TV news Web site in the New York market. November was the eleventh consecutive month in which WCBSTV.com has posted a triple digit-percentage in year-to-year traffic growth. For the month of November, video views for WCBSTV.com showed year-to-year growth of 267 percent. Thus far in 2007, WCBSTV.com has generated more than 200 percent more traffic than was generated during the entire year of 2006.

CBS2 HD's November highlights included:

• "CBS 2 News This Morning" at 5 a.m. anchored by Maurice DuBois and Kate

Sullivan secured the number two slot in adults 25-54 delivering year-to-year growth of 67 percent and tied for the number two slot in households

• "CBS 2 News This Morning" at 5 a.m. was the only newscast in its time period to increase year-to-year in households.

• "CBS 2 News This Morning" at 6 a.m. finished in second place in adults 25-54 and showed year-to-year growth of 62% in households and 83% in adults 25-54.

• CBS 2 News at Noon finished second in households in the time period and increased its audience over its lead-in programming for both households and adults

• CBS 2 News at 5 p.m. anchors Kristine Johnson and Chris Wragge finished in second place in adults 25-54 and in households.

• CBS 2 News at 5 p.m. posted year-to-year growth of 52 percent in households and was the only newscast in its time period to show year-to-year growth.

• CBS 2 News at 6 p.m., anchored by Dana Tyler and Jim Rosenfield, finished a strong second in households. The newscast also finished second in adults 25-54 (among English-language stations) and was the only 6pm newscast to increase from last November

• CBS 2 News at 11 p.m. with anchors Kristine Johnson and Chris Wragge finished in second place in households and adults 25-54, surpassing NewsChannel 4 for the first time in over 15 years in all key demos

• At 3 p.m., "Dr. Phil" continues to hold strong finishing in first place in households and second place in adults 25-54

• At 4 p.m., "Judge Judy" continues to be a strong asset to the station, finishing a solid second place in households with year-to-year growth of 30 percent and also finished in second place in adults 25-54.

• At 7:00 p.m., "The Insider" finished second in households and adults 25-54

• At 7:30 p.m., "Entertainment Tonight" finished second in households and adults 25-54

• "CBS 2 News Saturday Morning" at 6 a.m. showed a whopping year-to-year growth of 167 percent in adults 25-54 finishing second in the time period

• "CBS 2 News Saturday Morning" at 9 a.m. showed growth of 50 percent year-to-year in adults 25-54 finishing second in the time period

• "CBS 2 News Sunday Morning" at 8 a.m. posted year-to-year growth of 22 percent in adults 25-54 finishing second in the time period

Source: Nielsen overnights-November sweep live
Web Traffic Source: HBX Analytics/Hitbox

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