Top Stories

NEW YORK (AP) ― The nation's largest beverage distributors have agreed to halt nearly all sales of sodas to public schools -- a step that will remove the sugary, caloric drinks from vending machines and cafeterias around the country.

Under the agreement announced Wednesday by the William J. Clinton Foundation, the companies also have agreed to sell only water, unsweetened juice and low-fat milks to elementary and middle schools, said Jay Carson, a spokesman for former President Clinton. Diet sodas would be sold only to high schools. The agreement also likely will apply to many private and parochial schools, Carson said.

A similar ban is already in effect across the New York City public school system.

"I don't think anyone should underestimate the influence this agreement will have," said Susan Neely, president and CEO of the American Beverage Association, which has signed onto the deal. "I think other people are going to want to follow this agreement because it just makes sense."

The agreement should reach an estimated 87 percent of the school drink market, Neely said. Industry giants Cadbury Schweppes PLC, Coca-Cola Co. and PepsiCo Inc. -- all ABA members -- have agreed to the changes, she said.

The Alliance for a Healthier Generation, a collaboration between Clinton's foundation and the American Heart Association, helped broker the deal.

New York already has banned sodas in public schools since 2003. Dozens of other states have considered legislation on school nutrition this year, but about 32 states still have no legislative or regulatory policy regulating the sale of drinks in schools, according to the American Heart Association.

ParentsAction.org Report On Soda & Obesity
NationalPTA.org Report On Soda & Obesity
May 3, 2005: Former President Clinton Announces New Child Obesity Initiative
William J. Clinton Foundation Official Web Site
Clinton/American Heart Association Web Link
Jan. 5, 2004: Movement Begins On L.I. To Ban Soda In Public Schools

Lawmakers in Connecticut voted last week to prohibit schools from selling regular and diet soda as well as electrolyte replacement drinks such as Gatorade.

The agreement follows an August decision by the ABA to adopt a policy limiting soft drinks in high schools to no more than 50 percent of the selections in vending machines. Unlike the agreement announced Wednesday, that recommendation was not binding.

Most elementary schools are already soda-free.

The move follows a mounting wave of regulation by school boards and legislators alarmed by reports of rising childhood obesity. Soda has been a particular target of those fighting obesity because of its caloric content and popularity among children.

Related CBS 2/WCBSTV.com Coverage On Child Obesity
April 3: Childhood Obesity Keeping Kids Out Of Car Seats
Oct. 30, 2005: LaLanne, Still Strong At 91, Attacks Child Obesity
May 3, 2005: N.J. Preschool Teaches Nutrition Lessons

Still, the deal imposes stricter drink regulations than are currently in place for nearly 35 million public school students, Carson said.

"This is really the beginning of a major effort to modify childhood obesity at the level of the school systems," said Robert H. Eckel, the president of the Heart Association, adding that the alliance would also be working to put healthier foods in schools.

John Sicher, editor and publisher of Beverage Digest, which compiles extensive data on the beverage industry, said the agreement would have no impact on the $63 billion beverage industry's bottom line.

"The sale of sugar-carbonated sodas in schools is a tiny, tiny part of their overall volume," said Sicher. "Financially, on the big companies, it will have virtually no impact."

He applauded the move, however, saying "The impact is more in terms of responsibility and accountability to the consumer."

Under the agreement, high schools will still be able to sell low-calorie drinks that contain less than 10 calories per serving, as well as drinks that are considered nutritious, such as juice, sports drinks and low-fat milk. The "nutritious" drinks will be limited to 12-ounce servings, Neely said.

Elementary schools will sell 8-ounce servings of the "nutritious" drinks, and middle school kids will get
10-ounce-size drinks.

Whole milk will no longer be offered to any schools, Neely said.

School sales of sports drinks, diet sodas and bottled water have been on the rise in recent years, while sugary soft drink purchases by students have been falling, according to an ABA report released in December. But regular soda, averaging 150 calories a can, is still the most popular drink, accounting for 45 percent of drinks sold in schools in 2005, according to the report.

A man who answered the phone at Cadbury Schweppes' London headquarters said no one was available for comment. Calls seeking comment from the other distributors were not immediately returned.

The new rules will apply to beverages sold on school grounds during the regular school day and at after-school activities such as band and choir practice, Carson said. But sales at events such as school plays, band concerts and sporting events, where a significant portion of the audience are adults, won't be affected, he said.

The deal will be most easily enforced at vending machines, where students buy most of their drinks, Neely said.

How quickly the changes take hold will depend in part on individual school districts' willingness to alter existing contracts, The Alliance for a Healthier Generation said in a release. The companies will work to implement the changes at 75 percent of the nation's public schools before the 2008-2009 school year, and at all public schools a year later.

(© 2006 CBS Broadcasting Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)