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'Fruity' Trend Hits Beauty Products

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'Fruity' Trend Hits Beauty Products

NEW YORK (CBS) ― We lather and slather and pile on the products, all in search of softer, plumper, more even-toned skin. Now the latest crop of ingredients to promise miracles are freshly picked from the produce aisle.

"So from apples to cucumbers to almonds to coconut to tomatoes to soy, all sorts of new ingredients in skin care products," said Eleanor Langston of SELF Magazine.

First up are super ingredients: fruits. They provide anti-oxidants and natural enzymes, which are great exfoliators. You'll find pineapple and papaya in cleansers and scrubs, apples in a mask, and even blueberry and pomegranate in body lotion.

"Those are powerful antioxidants and they're important for the daily defense of skin," Langston said.

And to make sure you're really getting the most from these ingredients, Langston said, "I think it's important to look at the ingredient list. Turn over the bottle and make sure the ingredient is in the top five, is what dermatologists say what to look for."

Body Butter and Yes To each have their produce ingredient in the top top two. "Coconut oil's the number two ingredient, so it's packed with coconut, which is going to hydrate your skin head to toe," Langston said.

Some will give you less of those fruity benefits.

Examples of such beauty products are Peter Thomas Roths' cucumber mask to soothe irritated skin and reduce redness, Organics Sugar Scrub for a gentle polishing, Aveeno's soy serum to even out discoloration with no harsh chemicals, and Origins ginger body cream.

"It draws the moisture into the skin so you'll have hydrated plump skin head to toe," Langston said.

And they all cost from about $8 to $45.

"Drugstore alternatives are what derms swear by. Dermatologists love them and say they're just as effective," said Langston.

So listen to mom and get your fruit and vegetables.

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