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Times Square's 'Naked Butt' Billboard Sanitized

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Jul 31, 2007 3:10 pm US/Eastern

Times Square's 'Naked Butt' Billboard Sanitized

Church Wins: Toilet Company Turns Other Cheek

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NEW YORK (CBS/AP) ― No ifs, ands -- and definitely no butts.

A deal has been struck to cover an array of bare backsides on a billboard that was set to go up in Times Square advertising a bidet seat that uses warm water and air.

Now, all that shows are the models' legs and torsos. Their derrieres are cloaked in an advertising slogan for the sponsor -- Toto, maker of the Washlet bidet.

The billboard is wrapped around a building which houses the Times Square Church.

The church went to court to stop the company from putting up a cheekier version of the billboard, one that features naked buttocks with smiley faces on them.

"This is our bottom line," reads the new tush-topping slogan. "Clean is happy. No ifs, ands, or ..."

A lawyer for the interdenominational Times Square Church declined to comment on the settlement.

Toto said the cheeky version will continue to appear online and on Los Angeles billboards.

(© 2007 CBS Broadcasting Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)

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