Print
Dec 3, 2008 12:58 pm US/Eastern
Coppertone Girl Moons Over Miami Once Again
Coppertone Girl Ad Is An Iconic Image Of Fun & Sun In Miami
It Hung In Miami For Nearly 50 Years
MIAMI (CBS) ―
The City of Miami's bathing beauty, the iconic Coppertone Girl and her bikini-tugging dog, has completed her well-deserved makeover and was unveiled at her new home Tuesday evening.
The 35-foot sign, given historic designation by Miami's preservation board in October, was hung on an office building in the city's new Miami Modern (MiMo) Biscayne Boulevard Historic District. The official unveiling featured City, County and Coppertone officials as well as icon art aficionados.
Erected in Miami in 1959, the Coppertone sign's slogan, "Tan, Don't Burn" greeted Miami visitors for nearly 30 years. It was later moved to another location where it hung for 15 years.
The famous sign, in the care of the Dade Heritage Trust, came down in May of 2008 for its Miami makeover. The faded and broken sign was taken to a Hialeah warehouse for restoration and refurbishment including LED lights to replace the iconic neon.
When the MiMo Historic District was created to celebrate the area's unique Miami Modern architectural history, Dade Heritage Trust knew the area was the perfect place for the Coppertone girl.
(© MMIX, CBS Broadcasting Inc. All Rights Reserved.)
