Jan 28, 2009 11:24 am US/Eastern
PETA Super Bowl Ad Rejected, 'Too Sexual'
NEW YORK (CBS) ―
Television network NBC reportedly pulled the plug on a Super Bowl ad sponsored by PETA (the People for Ethical Treatment of Animals) over it's supposed "hypersexualized nature," reports CBS station WFOR-TV in Miami.
The New York Times reported the pro-veggie commercials was rejected because it "depicts a level of sexuality exceeding our standards," according to NBC Universal's advertising standards executive, Victoria Morgan.
The ad, which has the taglines "Studies Show Vegetarians Have Better Sex," shows scantily-clad women getting "intimate" with vegetables.
A PETA representative reportedly responded, "PETA's veggie ads are locked out, while ads for fried chicken and burgers are allowed, even though these foods make Americans fat, sick and boring in bed."
(© MMIX, CBS Broadcasting Inc. All Rights Reserved.)
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