Feb 27, 2009 7:25 pm US/Eastern
Filene's 'Running Of The Brides' Extra-Wild In '09
NEW YORK (CBS) ―
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Hundreds of women were on line for hours in anticipation of the annual Running of the Brides at Filene's in Union Square.
CBS
It's turned into an annual event: the Running of the Brides at Filene's Basement, where engaged women go on a frenzied search for deeply-discounted wedding gowns.
It's an event that has even more meaning this year with the country deep in a recession.
Brides to be and their teams of helpers were up bright and early for the big event, which officially kicked off at 8 a.m.
Blame it on the recession, but this year's melee was more rough and tumble than past years. As hundreds of hopeful brides made the truly mad dash for low-cost wedding gowns, a 67-year-old woman slipped and fell. Her injuries were said to be minor, fortunately, but brides say the discounts here were major.
Some of these dresses retail for $10,000, though today some were found under $700. One bride-to-be from South Jersey was in an actual tug-of-war over what could be her dream wedding gown.
And the people who run the annual event at Filene's Basements across the country say as the economy takes a nose dive, so do people's manners as everyone desperately tries to save a buck.
"The lines are longer. We've been selling more dresses. Everyone looking for a discount because if they save money here they can splurge someone else," says Pat Boudrot, a spokewoman for Filene's.
Some brides-to-be and their helpers scooped up more than 20 gowns at a time, trying them on slowly but surely.
It was overwhelming for some of the men on hand.
"It's the craziest thing I have ever seen. It's a lot of fun," says Steven Wells, whose daughter was searching for her dress.
Fun? The actual wedding day will be a cakewalk compared to all the chaos and craziness.
(© MMX, CBS Broadcasting Inc. All Rights Reserved.)
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