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Oct 1, 2008 10:30 pm US/Eastern

NYC Set To Unveil First Subway Car Wrapped In Ads

Cash-Strapped Metropolitan Transportation Authority Looking For Any Way To Bite Into $900 Million Deficit

NEW YORK (AP) ― A New York City transit agency says it plans to unveil its first subway car to be fully wrapped in advertising.

Metropolitan Transportation Authority officials say on Thursday they'll present a midtown Manhattan shuttle train ensconced in advertising for The History Channel.

Thousands of tourists, commuters and residents see the shuttle, which runs between Grand Central Terminal and Times Square.

The MTA faces a projected deficit next year of nearly $900 million. In recent years it has raised fares for subways, buses and two regional rail lines and tolls for bridges.

It also has begun exploring the possibility of cutting subway, bus and commuter rail service.

An MTA spokesman won't say how much revenue the new ad will generate.