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Jul 31, 2007 7:43 am US/Eastern

Toilet Maker Settles Cheeky Billboard Suit

NEW YORK (AP) ― The bidet and toilet company that wanted to put up a billboard featuring naked butts on the side of a Times Square church has apparently turned the other cheek.

Washlet-maker Toto put up a sanitized version of its ad with a white band across the barest features. Across the blocked out portion is the message: "Clean is happy. No ifs, ands, or..."

The Times Square Church sued to get a judge to temporarily block the billboard earlier this month. Toto and the church said yesterday that they reached a settlement of the suit.

A lawyer for the church declined to comment. The Washlet company said their "thought-provoking" billboard was "not intended to offend."

(© 2007 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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